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NTICS Notes > CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES DRIVEN BY THE SDGs!

CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES DRIVEN BY THE SDGs!

Corporate Social Responsibility (CSR) is a concept that goes beyond the walls of all organizations. It encompasses voluntary actions by companies that work for the benefit of their internal and external audiences. Socially responsible companies rethink their conduct, transform their communities, promote the well-being of those involved, impact the world beyond markets.

Corporate Social Responsibility (CSR) is a concept that goes beyond the walls of all organizations. It encompasses voluntary actions by companies that work for the benefit of their internal and external audiences. Socially responsible companies rethink their conduct, transform their communities, promote the well-being of those involved, impact the world beyond markets.

Think about it: being socially responsible goes beyond complying with legal obligations. It involves an investment in human capital, in relationships with employees, consumers, suppliers and local communities, in the environment in which the company operates.

In Brazil, the Ministry of the Environment defines that socio-environmental responsibility is linked to actions that respect the environment and to policies that have sustainability as one of their main objectives. Everyone is responsible for environmental preservation: governments, companies and every citizen.

To guide everyone’s involvement, the United Nations created the Sustainable Development Goals, the SDGs. Based on the SDGs, companies can outline strategies to expand the scope of their social responsibility, understanding that those companies that do not commit to effective actions run the risk of losing investment opportunities and market share. Harvard Business Review researchers have developed corporate social responsibility plans based on these goals. Want to know some tips?

1. Ensure executive engagement:  this way, it will be more effective to involve all employees and other stakeholders. You need to show leadership the value of the strategy to the business, demonstrating how it will create a positive impact and better position the company in the market.

2. Determine the material issues: evaluate which of the 17 Sustainable Development Goals best fit your sector of activity.

3. Align actions with the company’s values: knowing the company’s mission, determine an authentic social responsibility strategy and develop goals in accordance with the organizational culture.

4. Give structure to the goals: ensure that they are aligned with the priorities of employees, consumers, investors and executives. Organize and communicate goals clearly and effectively. It is important that they are bold, yet tangible.

5. Define an implementation system: stipulate a governance system, based on results measurement methods. It is essential to define those responsible for each goal, people who will implement the strategies and report the results to the board.

6. Offer transparent reports: good quality communication is critical. Focus on three principles: honesty, transparency and repetition. Expose what the company has to improve, plans to address failures, and be on the lookout for all opportunities. Progress reports must be regularly published.

There are several models available to measure the performance of its operations and report it, achieving the goals of Corporate Social Responsibility.

 

NTICS CAN HELP!

In 2022, we celebrate 20 years of transforming lives, promoting sustainable development through innovative projects and solutions. Since its foundation, NTICS has developed more than 1,000 projects, directly impacting about 10 million people, always with the priority of promoting SDG 4 (Quality Education). Our ambition is to bring innovative and sustainable projects to more than 3.7 million children and adolescents (10% of students enrolled in public education in Brazil) by 2030. All projects are digital, which allows teachers and students from anywhere in the world can access and download all the material already produced, and apply it, becoming multiplying agents.

Whatsapp |  E-mail: contact@nticsprojects.com  |  Phone +1 (407) 258 3604

 

People change people, who together transform the world!
Come and discover our solutions to develop sustainability strategies for your company!

 

Read this article in Portuguese here | Leia este artigo em Português aqui 

LEIA TAMBÉM
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