NTICS Notes > COMMUNICATION TO ALL PARTIES!

COMMUNICATION TO ALL PARTIES!

Gone are the days when companies could isolate themselves, produce without fanfare, dictating their own rules. Corporations are now measured by the impact they have on the world. Consumers expect them to be committed to global challenges and to produce, while contributing to improving society.

Gone are the days when companies could isolate themselves, produce without fanfare, dictating their own rules. Corporations are now measured by the impact they have on the world. Consumers expect them to be committed to global challenges and to produce, while contributing to improving society.

Business communication must be increasingly clear and customized for the target audience. It needs to make use of technological advances to provide interaction with stakeholders, such as customers and partners, in order to generate loyalty, engagement and increase in reputation.

Yes, Corporate Social Responsibility (CSR) offers countless benefits to companies: it attracts and retains employees and customers, values ​​the brand, builds a community. According to a survey by the Reputation Institute, 42% of people say that their opinion of a company derives from its RCS practices. For this reason, it is important that corporations invest in good sustainable, social and governance practices. More than that, it is necessary to know how to communicate these actions.

WANT TO KNOW HOW?

We list eight steps to improve your company’s communication with all stakeholders in your business.

1) PLANNING OF ACTIONS

The organization conveys an image to the public, even if it chooses to remain silent. Ideally, communication should be aligned with strategic planning, so that the company’s goals and objectives are achieved. And always take into account the organization’s values ​​and purposes.

2) SURE LANGUAGE

It is necessary to keep in mind that the use of certain words is based on an objective that one wants to achieve. They can be more emotional in advertising campaigns, more engaging in integrated reports. The company’s discourse must be thought of strategically, to fulfill the purposes of organizational planning and convey a cohesive institutional image.

3) ABUSE TECHNOLOGY

The company must invest in Information and Communication Technology (ICT). There are software that enable the organization to communicate quickly and securely with customers and partners.

4) COMMUNICATE TO GROW

Remember that, in a computerized environment, not communicating efficiently means losing competitiveness. The potential consumer, supplier and investor are interested in companies that meet their environmental and socially correct demands.

5) CONSTANT CONTACT

With the internet and social networks, public feedback is instantaneous. Therefore, the company needs to maintain effective dialogue channels to gather the perception of customers and partners and, thus, improve the communication itself.

6) AGILITY

Measure the effectiveness of messages transmitted with the support of technology. In cases of crisis, reputational risks or communication failures that hinder the achievement of results, the organization must act quickly and transparently. Admitting the error and presenting strategies to solve it is the most efficient method to work around problems and avoid further damage.

7) THE POWER OF SOCIAL MEDIA FOR CSR EFFORTS

They won the world and are perceived by consumers as a reliable source of information. So, they offer great opportunities for companies to create closer connections with stakeholders.

8) LISTEN BEFORE YOU ACT

The value that social media adds to a brand is enhanced when there is two-way communication with consumers and investors. Companies need to learn to ask and listen to what their followers have to say about their CSR initiatives.

Need help communicating?

For 20 years transforming lives, promoting sustainable development through innovative projects and solutions. Since its foundation, NTICS Projetos has developed more than 1,000 projects, impacting about 10 million people, always with the priority of promoting SDG 4 (Quality Education). And we want more! Our ambition is to bring innovative and sustainable projects to more than 3.7 million children and adolescents (10% of students enrolled in public education in Brazil) by 2030.

All projects are digital, which allows teachers and students from anywhere in the world to access and download all the material already produced and apply it, becoming multiplying agents.

Discover our solutions to raise your company’s indexes  www.nticsprojects.com

Whatsapp |  E-mail: contact@nticsprojects.com  |  Phone +1 (407) 258 3604

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